New Collection

Eleni Balerba was born in Athens, near the sea. As a child, she used to spend her holidays on the beach where she started to embellish her own swimsuits with little stones, shells and seaweed she found around her. In 1997, she decided to convert her creative mind into Selini Action.

From the beginning, she knew she wanted to keep the process handcrafted and she thought it would be a good opportunity to help women from “neighbors in difficulties” by employing them. These women are in charge of embroidery, sewing beads, pailletes, crochet and all the details that make Selini Action so unique.